Last evening, IMA offered our members and friends the unique opportunity to meet Thierry Geerts, CEO Google Belgium and understand in-depth what the digital revolution means for us, the assistants and not only.
We are very grateful to our host was Van der Valk Hotel Brussels Airport. They offered us their best and most gorgeous conference room and we are confident this also boosted the success of our event.
Thierry presented some figures about the growth of the internet : 2 billion people were connected to the internet in 2013, and more than 5 billion people will be connected before the end of the decade. Technology is changing fast and we need the right capabilities and mindset to see the benefits of a world which keeps reinventing itself.
Consumers, just like companies, must be prepared to use the emerging technology. Lagging behind on technology means going bankrupt, obsolete and disappearing from the market.
He presented a few examples of how technology has changed our lives, from small things like the mobile phone to more recent developments such as machine learning.
He explained also how, through digital tools we can reach those who are our best potential customers.
Digital literacy helps us choose the best technologies, apps and strategies on the market to maximize results and minimise costs in our private and professional life.
Thierry said: "Every day, they leave home out of the 21st Century, and are travelling in time to the office, where they spend the day in the 20th century."
Although it sounds gloomy to live in such a time limbo, he gives us the solution: reinventing the way we work.
He discussed briefly about "Google My Business" and the "Google Digital Garage".
"Google My Business" (https://www.google.com/business/) helps to attract new customers with free Google listing to help businesses stand out when people run a search for a particular type of business or topic.
"Google Digital Garage" (https://learndigital.withgoogle.com/digitalgarage) offers free online and in-person trainings, coachings and courses to help beginners and advanced users improve their digital literacy. In Belgium the Garage is open at the Brussels Central Station.
The revolution means to stop networking computers and start connecting people.
His insights invite us to start working even more on developing and acquiring digital skills that will help us face the challenges of the revolution and thrive in times of change.