10 October - Thierry Geerts - Director Google Belgium

Last evening, IMA offered our members and friends the unique opportunity to meet Thierry Geerts, CEO Google Belgium and understand in-depth what the digital revolution means for us, the assistants and not only.

We are very grateful to our host was Van der Valk Hotel Brussels Airport. They offered us their best and most gorgeous conference room and we are confident this also boosted the success of our event.

Thierry presented some figures about the growth of the internet : 2 billion people were connected to the internet in 2013, and more than 5 billion people will be connected before the end of the decade. Technology is changing fast and we need the right capabilities and mindset to see the benefits of a world which keeps reinventing itself.

Consumers, just like companies, must be prepared to use the emerging technology. Lagging behind on technology means going bankrupt, obsolete and disappearing from the market.

He presented a few examples of how technology has changed our lives, from small things like the mobile phone to more recent developments such as machine learning.

He explained also how, through digital tools we can reach those who are our best potential customers.

Digital literacy helps us choose the best technologies, apps and strategies on the market to maximize results and minimise costs in our private and professional life. Thierry said: "Every day, they leave home out of the 21st Century, and are travelling in time to the office, where they spend the day in the 20th century."

Although it sounds gloomy to live in such a time limbo, he gives us the solution: reinventing the way we work.

He discussed briefly about "Google My Business" and the "Google Digital Garage".

"Google My Business" (https://www.google.com/business/) helps to attract new customers with free Google listing to help businesses stand out when people run a search for a particular type of business or topic.

"Google Digital Garage" (https://learndigital.withgoogle.com/digitalgarage) offers free online and in-person trainings, coachings and courses to help beginners and advanced users improve their digital literacy. In Belgium the Garage is open at the Brussels Central Station.

The revolution means to stop networking computers and start connecting people.

His insights invite us to start working even more on developing and acquiring digital skills that will help us face the challenges of the revolution and thrive in times of change.

  • Where

    Our event is kindly hosted by Van der Valk Hotel.

    Van der Valk Hotel Brussels Airport has 224 luxury rooms and suites. All come with fantastic extras, such as free internet and complimentary soft drinks.

    Address: Culliganlaan 4, 1831 Machelen (Google Map)

  • Event Brochure

    Download here our event brochure.

    Use the QR code to register to the event.

Thierry Geerts

Thierry Geerts is father of 4 children and graduated as Solvay Business Engineer at the Vrije Universiteit Brussel in 1989. After his studies, he started working as auditor for Coopers & Lybrand (now PWC), but quite soon his passion for media, online marketing and innovation led him to management and board positions at, among others, Corelio Publishing, Nostalgie, VAR, Clickx and Passe-Partout. In 2008, he became CEO of Corelio Business Development and Arkafund.

Since 2011, he is Country Director of Google Belgium and as such he is positioned in the heart of the digital revolution, online marketing and innovative entrepreneurship.

He’s member of the “Digital Minds for Belgium” of Deputy Prime Minister De Croo, “Le Conseil du Digital” of Walloon Minister of Economy and of the board of IAB Europe. He’s the author of “Digitalis”.